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A Success Story of a Great Businessman

Challenges in business are no match to the capabilities of Hussain al Nowais, who is the managing director and chairman of the Emirates Holdings, making low companies boom in no time. A lot of people are wondering how this UAE businessman succeeded so much in his career.

According to Hussain al Nowais, he was born in the time when life was so hard, which made him push his limits.

In an interview, Hussain al Nowais shared that he has experienced the hardships of their parents back then. And truly time will come that you will reap what you saw, especially that they are now more than capable to sustain themselves due to hard work.

It is quite unthinkable to have air conditioner before or even drink purified water in the 1950s, according to him. Abu Dhabi, as Hussain al Nowais described, can be compared to a village with no people. His family stays in Corniche before, and Al Husn was the former name of its centre.

Since the education in Abu Dhabi before was not that high, Al Nowais traveled to Qatar to be able to get into a school.There was a norm before that people leave Abu Dhabi and go to Saudi Arabia or Qatar to get out from a difficult kind of life.

Al Nowais’ family only returned to Abu Dhabi, along with other families, when Sheikh Zayed bin Sultan Al Nahyan became the president of UAE. Their progress as a family started with Al Nowais’ grandfather who from a pearl merchant became a trader for foodtsuffs and materials. Their family managed to become a trade organisation after that.

Al Nowais continued schooling in the United States of America after finishing high school in his beloved place, Abu Dhabi.

He has shown great strength and optimism after graduating with a business administration degree in the U.S. by going back to UAE in order to practice his skills. In 1978, Al Nowais was known to be one out of few who was able to study outside UAE and was able to successfully communicate with businessmen from different countries.

Along with his dedication, intelligence, luck, and commitment, he was able to evolve their family business into a well-known contracting, trading, distributing, and manufacturing company, which is not limited in UAE. According to him, he almost started from nothing in order to build what he has now.

When his career was still trying to grow, one event that he considers as the turning point was when he got a contract for a department in the government in supplying equipment for electrical use.

By improving his acquired skills and knowledge, he became successful in his chosen career.

During the Gulf War, Al Nowais saw their food business as something that would succeed because it is needed. He even bought dying businesses and restructured them, making them reach the pick again.

In this very moment, he is still sharing his knowledge to many and earning more money, especially that Federal Foods is under his name.